Appeal to emotion is about using our emotions for reasoning and making arguments. It is us connecting our reasoning with our emotional connection to the argument being made. We can connect to different emotions like pity, fear, vanity, spite, good feeling, and more. These emotions reason us to make certain conclusive decisions about what we do in return to the argument. For example, using the appeal to fear I believe is a common appeal people use to manipulate others. Having to scare someone or make them fearful to do something gives reasoning to their reactions to the argument being made. I think leaders of groups tend to use appeal to fear to make others follow their rule. Your coach of your sports team can argue that you should practice and condition everyday to stay fit if you do not want to lose your next big game against your next opponent. Here, you are scared to lose, so you do as your coach says because you believe his argument.
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